I design and build CRM, automation and AI workflows that connect data, teams and actions across marketing, sales and operations.
Open to opportunities in Marketing Automation, CRM, RevOps & AI Automation.
Technical foundation. Business focus.
A practical look at how I connect business logic, CRM data, and technical implementation.
A connected automation system that captures inbound demo requests, qualifies leads with AI, routes the right next step in HubSpot, and nurtures lower-priority leads automatically.
Automation scenarios
Lead qualification
CRM execution
Nurture logic
From a clear process to a working system — with the details connected.
Organize contacts, lifecycle stages, segmentation and qualification so the next action is clear.
HubSpot · Properties · Lead scoring · RoutingConnect lead nurturing and follow-up workflows to the signals that matter.
Lifecycle workflows · Sales tasks · Customer journeysMove the right data between tools, with validation, mapping and error handling.
Make · Zapier · REST APIs · Webhooks · OAuthTurn lead context into structured information that reliable business rules can use.
OpenAI API · Classification · Summarization · JSONTranslate marketing-to-sales handoffs into explicit ownership, pipeline logic and repeatable actions.
Lead management · Pipeline logic · Process designBuild the custom interfaces and application logic that connect a business process end to end.
JavaScript · TypeScript · React · Next.js · DatabasesI’m Alessio, a Marketing Automation & CRM Specialist with a background in web development and digital projects.
Building websites taught me to work with data, application logic and the connections between tools. It also made me curious about what happens after someone clicks “submit”.
That curiosity led me toward CRM, marketing automation and RevOps: the systems that help teams qualify leads, coordinate follow-up and manage the work behind the customer journey.
I start with the process: what information matters, who needs it, and what should happen next. My technical background helps me turn that logic into connected systems, with clear rules and a visible record of each step.
My core skills, technical stack and professional credentials.
I’m open to international and remote roles in Marketing Automation, CRM, RevOps and AI Automation.
For a role, a project, or a conversation about the systems your team needs.